Before You Invest in a Retainer

Start with Strategy.
Not Spend.

Every PMCF retainer works best when it's built on a clear commercial foundation. Before committing to any monthly investment, we recommend starting with our Client Strategy Engagement Framework — a structured 5-phase consulting engagement that produces your complete 3-year growth strategy and roadmap.

This is how the world's best consulting firms approach growth — strategy before execution. It ensures every rand you invest in marketing is directed by evidence, not assumption.

Learn About the Strategy Engagement Take the Free Audit First

55–60

PMCF hours per engagement

5

Structured phases

8–12

Weeks to full strategy

3 yrs

Strategic roadmap delivered

PMCF Marketing Engine™

Investment. Not expense.

Performance-driven marketing systems built for measurable revenue growth. Every tier is strategy-led and outcome-measured.

No lock-in contracts
Outcome-led retainers
System live in 30 days
Dedicated strategist

Micro

Early-stage / lean teams
R35,000/mo

→ Establish a structured presence and generate consistent early-stage leads

What You Get

  • Growth Foundation: 1 annual campaign strategy aligned to business goals
  • Content Engine: 8–12 posts/month + 1–3 short-form videos
  • Channel Presence: 1 platform fully managed
  • Paid Media: Up to A$20K/yr ad spend, 1 channel, baseline optimisation
  • SEO Foundation: 1 article/month + keyword targeting + on-page optimisation
  • Email Marketing: 1 EDM/month (basic audience engagement)
  • Website Support: 3–5 hrs/month content updates + basic landing page tweaks
  • Creative Support: 2–3 print/digital assets
  • Performance Tracking: Simple dashboard (traffic, leads, CPL)

📈 Impact

  • Establish digital presence
  • Generate first consistent leads
  • Build baseline performance data

Small

Growing businesses
R48,000/mo

→ Increase lead flow and optimise key acquisition channels

What You Get

  • Growth Strategy: 2–3 annual campaigns tied to lead generation
  • Content Engine: 12–15 posts/month + 2–5 reels
  • Channel Expansion: Up to 2 platforms managed
  • Paid Media: Up to A$40K/yr spend, 1–2 channels, structured testing
  • SEO Growth: 2 articles/month + improved keyword targeting
  • Email Marketing: 2 EDMs/month + segmentation
  • Website & CRO: 5–7 hrs/month (landing page optimisation + UX improvements)
  • Creative Support: 3–5 print/digital assets
  • Performance Dashboard: Leads, CPL, conversion tracking
  • Optimisation: Monthly channel performance improvements

📈 Impact

  • Increased lead volume
  • Improved cost per lead
  • Stronger channel performance
Most Popular

Medium

Scaling companies
R97,000/mo

→ Drive measurable revenue growth, improve conversion, and reduce CAC

What You Get

  • Growth System Strategy: 4–5 campaigns aligned to revenue targets
  • Content Engine: 15–20 posts/month + 5–7 reels (campaign-led)
  • Multi-Channel Management: Up to 3 platforms (integrated strategy)
  • Paid Media: Up to A$80K/yr spend, multi-channel optimisation, budget allocation
  • SEO Strategy: 2–3 articles/month + structured SEO roadmap
  • Email & Automation: 3–4 EDMs + lifecycle flows (lead nurture, re-engagement)
  • Website & CRO: 10–15 hrs/month, A/B testing, funnel optimisation
  • Creative System: 6–9 high-quality assets aligned to campaigns
  • AI Layer: AI-driven campaign insights + performance recommendations
  • Performance Dashboard: Executive-level (CAC, conversion rate, funnel visibility)
  • Growth Experiments: 2 experiments/month (conversion, messaging, funnel)

📈 Impact

  • Higher conversion rates
  • Reduced CAC
  • Better lead quality
  • Improved funnel efficiency
  • Clear revenue visibility
Enterprise

Large

Enterprise / high-growth
R109,000/mo

→ Build scalable growth systems with predictable revenue and improved margins

What You Get

  • Revenue Growth Strategy: 6–8 campaigns aligned to revenue + market expansion
  • Content Engine: 23–26 posts/month + 7–9 reels
  • Full Channel Coverage: 3–5 platforms fully integrated
  • Paid Media: A$150K+/yr spend, full-funnel strategy + scaling
  • SEO Authority: 4+ articles/month + advanced SEO + authority building
  • Full Lifecycle Marketing: Email + automation across entire customer journey
  • Website & CRO: 30 hrs/month, full funnel optimisation + landing page systems
  • Creative Production: 9–12 assets/month (high-end campaigns)
  • AI Revenue Layer: Predictive insights, optimisation, reporting automation
  • Real-Time Dashboards: Executive + operational visibility
  • Growth Experiments: 4+ experiments/month across funnel
  • Commercial Strategy: Retention optimisation + pricing strategy

📈 Impact

  • Scalable, predictable revenue
  • Improved margins
  • Full-funnel visibility
  • Market expansion capability

Optional Add-On Modules

Interactive Tool

Revenue Projection Calculator

Enter your current numbers and see what each service tier could mean for your bottom line.

Revenue Projection Tool

Estimate Your Growth Potential

Enter your current numbers to see projected impact by service tier.

Your Current Numbers

$
$5K$1M
%

Projected Impact — Medium Tier

Additional revenue in 12 months

$168K

+$14K/mo additional revenue

Monthly Revenue

$50K$64K
+28%

Monthly Leads

200270
+35%

Conversion Rate

2.5%3.0%
+22%
CurrentProjected

* Projections are based on average client results per tier. Actual results vary by market and execution.

Not sure which plan fits? We'll figure it out together in 30 minutes.

No obligation. No hard sell. Just clarity.

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